Subscribing to the newsletter two communication paths Our experts from the strategy department were asked to prepare communication for subscribers to the newsletter of the wystroj okien online store . It offers internal blinds and window accessories. We decided to prepare two communication paths. One for people who are ready to buy and the other for website visitors who still need to be convinced to buy. Campaign assumptions What was our goal The goal of the FreshMail strategy was to build e mail marketing communication that would implement several assumptions encourage website visitors to subscribe to the newsletter build customer satisfaction and trust in the store send them valuable and practical content that will allow them to identify needs and initial segmentation support the sale of Olmark.
What was our challenge Adapting automatic communication autoresponders that will react quickly to the behavior of subscribers . We buy products such as roller shutters relatively rarely that's why by examining the needs whatsapp mobile number list of customers and performing initial segmentation we are able to react not only quickly but also accurately. with the client we distinguished two profiles of consumers who are at different points in the purchasing process and need a different stimulus to subscribe to the newsletter. A determined consumer A special discount will encourage him to subscribe to the newsletter.
Earlier he already collected enough information about the store or product and needs a shopping impulse. Preferably in the form of a discount. Undecided consumer The second type of customer is still looking for information and does not know what product is right for him. The opportunity to get acquainted with the product and the promise of more useful tips and tricks will encourage them to sign up. On the basis of the above differences we have prepared two separate communication models.