The safe bet remains LinkedIn. The social network of professionals appears to be the ideal tool for bringing alumni together; the “Education” pages are even reserved for schools. How to build your network through your school page? Create your network by importing your alumni database to link with those of LinkedIn, and thus find all your alumni. Update information on your alumni's career path and promote their career path. Unite by highlighting the success of your former graduates, which also helps to create a sense of pride and belonging. Animate your LinkedIn page to promote exchange, interactions and commitment by organizing meetings or offering testimonials.
Federate a community on Facebook In another register, Facebook is also an ideal tool to federate a community, this one will nevertheless be broader by not restricting to fax list alumni. Some schools sometimes have pages dedicated to specific objectives and different targets. Most schools, for example, have a page dedicated to alumni in addition to their institutional page (HEC, Kedge BS, EM Strasbourg, etc.). The institutional page: a multi-target communication tool The institutional page will address different targets at the same time: students, future students and their parents, alumni and businesses.
They will serve as a link with all these targets, but everything also depends on the content published. One can find : Content to reinforce notoriety and the feeling of belonging to the school, such as those published on LinkedIn; Informative content to guide future students in their procedures and registrations, making sure to answer their questions in the comments Content to present the school's news and upcoming events, intended for students, businesses and future students.