Digital marketing is a collection of integrated digital tactics, tools, and data that allows marketers to enhance how it interacts in dynamic interactions with influencers and buyers, as well as how it targets, acquires, and maintains clients. For most businesses, digital marketing is becoming a more crucial part of their growth strategy. Best-in-class businesses work tirelessly to improve digital marketing channels, integrate digital and physical experiences, and embrace emerging technologies that might give them a competitive advantage. (See also: What is the function of technology in digital marketing strategy?)