Some people say that the Internet age is more like an animal age. Tencent's penguins, Tmall's cats, dogs, and Ali's entire brand zoo, not only the visual IP design shows the trend of animalization, but also Weibo and WeChat-based ones. Social platforms special database and video software such as Kuaishou and Douyin have become the main gathering places for "cloud attracting pets". Behind the brand animalization and many "cloud pet fans" is the popularity of "it economy". With the popularity of pet culture.
The pet economy has penetrated into thousands of households; and it has used its own unique charm to prop up the 100 billion market , but after careful consideration, the "other economy" of this 100 billion market is still just students who still need to study. 1. The 200 billion special database market behind the “It Economy” Fifteen years is enough to change an era in terms of technology, but in the pet industry, it is still in its infancy. Different from the sudden popularity of other outlets.
The popularity of the pet economy is a long-term process of "slow stewing", which has maintained steady growth every year in the past fifteen years; and most of the demand market in this industry is still hidden under the iceberg. It is only the tip of the iceberg special database that can be seen from above, and when it gradually emerges, it has become a behemoth. According to the "2019 White Paper on China's Pet Industry", in 2019, the number of pet dogs and cats in urban areas across the country reached 99.15 million, and the overall consumption scale reached 202.4 billion yuan.