The marketing automation' you quickly think of the use of e-mail and perhaps automatic e-mail flows. If you use marketing automation, email can be part of your strategy, along with, for example, custom content and/or a WhatsApp message at the right time. Where you are mainly sending email marketing, with marketing automation the focus is on the entire customer journey. So also the process after someone has become a customer, because how do you turn an existing customer into an ambassador? After all, you want customers to be and remain satisfied, even with a repeat purchase. By means of marketing automation you build up an extensive profile of a visitor, so that you can communicate tailor-made by sending targeted content to the right person at the right time.
This ensures that you are and remain relevant. You help a lead through the customer journey through marketing automation. Tasks and Triggers By means of triggers we know things Singapore phone number list to what someone is doing on the website. For example, if a white paper is downloaded on the website, that is a trigger. We can then link an action to this, for example automatically sending the white paper. Visiting a certain page or sharing a post are also forms of triggers. In this example, if a white paper is downloaded and an e-mail address is collected, you end up in a 'tray'. Subsequently, automatic action(s) can be linked to this, which we call a 'task.
Tasks are processes that are executed in response to a certain action. When the lead has finally 'warmed up' to that point, the relevant department receives a notification and the lead can be followed up. Relevant marketing : because you receive the right message at the right time, you are much more relevant to the prospects and customers. This way you avoid irrelevant content that does not meet your needs at all. A good example of this is retargeting a visitor who has already bought a certain product.